Mom Turns Personal Health Problem Into $1.9B?

In today's newsletter:

• A mom turned a personal health problem into $1.9B?
• Can window light control your energy, focus, and sleep?
• Eating animal testicles increased power and ambition?

Picture a woman with a bunch of food-related health issues, she turns to apple cider vinegar to alleviate some of these problems, but hates the taste. And it hits her, "What if I could turn apple cider vinegar into a normal, enjoyable drink?"

This is the story of Allison Ellsworth, the woman behind Mother Beverage. Allison googled how to create a beverage from scratch, and went all in: Life savings, her two-week-old baby to her chest, and days at farmers' markets selling bottles one by one.

Nine months pregnant with her second child and desperate for money to survive, she went on Shark Tank. And at the very last-minute, she got a $400K investment for 25% of her company. They rebranded to Poppi, launched right as COVID hit, and sales exploded. On TikTok, she was the content.

But then, came the backlash: Poppi's gut health benefits were exaggerated. They settled for $8.9 million and adjusted their claims. In 2025, Pepsi acquired Poppi for $1.9 billon.

Can Window Light Control Your Energy, Focus, and Sleep?

Most of us think we can control our day with coffee and discipline, but in reality, window light quietly runs the schedule in the background.

It tells our brain when to wake up, when to focus, and when to slow down. Morning light makes us alert. Harsh afternoon light causes glare, headaches, and mental fatigue. Bright light at night keeps the brain switched on when it should be slowing down.

One of the best ways to control window light is to completely automate our blinds, shades, and curtains using an app or voice commands.

This gives us control over our environment and our day without effort, discipline, or interruptions. Sixty thousand people are using something called RYSE for this, and some are even investing in it.

What are you using?

Eating Animal Testicles Increased Power and Ambition?

In the late 1800s, rich businessmen and military leaders literally paid to eat bull and ram testicles because they believed you could eat masculinity, aggression, leadership, and ambition.

In Paris, doctors sold drinks, pills, and shots made from crushed animal testicles. In China, the elites drank testicle wine before exams or battles to feel more powerful.

Things got truly wild in the 1920s when a famous French doctor, Serge Voronoff, made a fortune by implanting monkey testicle slices into aging politicians and CEOs.

Voronoff became world famous, until real hormone science proved it was all placebo and the implants did nothing. But the belief never stopped. Today, it’s back with better branding.

Disclaimer: This newsletter is for informational purposes only. Details may change or come from third-party sources; always do your own research and consult a qualified professional before making decisions.